Vacs From The Sea by Electrolux

Vacs From The Sea is an initiative of  Electrolux to raise awareness of the huge amount of plastic waste in the oceans by deploying teams to collect some of it and turn it into a series of vacuums.

Designers produced units that contain 70 percent recycled materials found in 5 oceans. The one-off designs will be used to promote ocean clean-up efforts.

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3D Illusion To Slow Down Traffic

Preventable, BCAA Traffic Safety Foundation, and the District of West Vancouver have launched a 3D illusion geared to make drivers slow down at high-risk intersections.

An optical illusion of a little girl chasing a ball has been installed.
The 3D illusion rises up gradually from about 100 feet away and fades away by the time a driver approaches.

Warning signs leading up to the illusion were installed to prepare drivers.
The goal is to draw attention to the risk of children running onto the road.

More info here.

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Are You Obsessed About The Right Things?

An insanely creative advertising campaign for the Breast Cancer Foundation.

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios

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