Wednesday, February 2, 2011

Fitness Craze Madness!

Warning: This Post May Contain Trace Amounts of Ranting and Sarcasm

This Sunday we were heading back from Church in the van. Jobina mentioned yet another person she knows who was enjoying her Zumba class. Zumba, in case you didn't know it, is the latest fitness craze. How do I know? Because everyone is talking about it of course! And because they are leaving behind their old fitness crazes to do it. I will be the first to admit that I know nothing about Zumba but I find the slogan on their web site compelling:

"Ditch the Workout, Join The Party!"

If you go to their website you can see from the pictures that the people are very, very happy. Perhaps they are just having a party and noticed that they were getting fit? I'd be happy too!

When the kids asked what Zumba was I explained it like this; it is the latest fitness craze. Every 6-12 months a new craze comes out and everyone abandons the past craze to take on the newer, shinier one. Then people stay in it for awhile, gushing to all of their friends how they have lost a few pounds and are having so much fun. You have to try it, they say. Then you buy the DVD or join a class. After a few weeks (a couple of months if you are serious about working out) most people stop working out all together. They remain quiet and look at the floor when people ask them how their ________ class is going. Sadness and depression sometimes sink in. Then, just when it appears to be too late, the next fitness craze comes around the corner. Thank goodness! Everyone is saved! Then the cycle repeats itself . . .

My theory is that fitness crazes will continue to be successful (but with short shelf lives) because they do two things. First, they promise a way to make exercise fun again that is very compelling. Our human nature that craves creativity and variety will find almost all exercise to be repetitive rather quickly and so we jump at the chance for something new. It's like crack cocaine to us. Secondly, fitness crazes usually appeal to our sense of laziness. We want to be fit without putting in too much time, effort, and sweat. Thus, each craze suggests that their way is the most efficient way to get fit quickly and with minimal effort. "Only 12 minutes a day!" "Workout while you watch TV!" "Easier then getting up!" (OK, I made that last one up, but you get the idea).

The problem is that exercise is tough. It takes something called discipline, it requires work, it hurts, and even with creativity it is very, very repetitive. Nothing will change that. Even Zumba is little match for reality. The people who do well with fitness crazes are the ones who possess the discipline, work ethic, time, and willingness to suffer that all people who eventually get in shape have. The rest end up with a closet full of fitness DVD's for things like Tae-Bo, Military Boot Camps, P-90X, Pilates, Wii Fit, Pole Dancing, Richard Simmons, Belly Dancing, etc. that mostly gather dust.

Personally, I could try and fight against the fitness craze but I'm too canny for that. Instead I introduce to you the newest fitness craze:

COLD YOGA (TM) !!!

Cold Yoga was developed either in the frozen wilds of Siberia or by elves at the North Pole (whichever seems to better received by focus groups). It's based on the fact that people like Yoga (and that Hot Yoga is already being replaced by Zumba which is yesterday's news) and . . . science. Yes, powerful science! Research has proven that if you stay for extended periods of time in very cold temperatures you will definitely lose weight! In fact, people who go winter camping, for instance, can't actually gain weight, their bodies burn it off too quickly no matter what they eat. Cold Yoga consists of you doing Yoga outside in the snow and in extremely frigid conditions. And it's soooooo fun!! Sometimes people will even throw snowballs at each other and stuff. And go ahead and eat whatever since your body will metabolize things as you battle frostbite. The pounds practically melt off! Look for official DVD series "COLD YOGA: Stop being warm, start being fit" at a retailer near you. Or look for classes at your local fitness studio, equipped with artificial snow, -20 temperatures, and branded ear muffs. Tell your friends!

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