Starbucks Rolls Out New Identity

So I posted about the new "Starbucks-less: logo a while back. Now, with the mark of Starbucks' 40th Anniversary they have rolled out the whole new identity; new cups, cup holders, and shopping bags.

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Daft Punk x Coca Cola

Daft Punk partners with Coca-Cola to release limited edition coke bottles.

"Following a successful collaboration with Mika in 2010, soft drink giant Coca-Cola partners up with another major act in 2011 as they introduce the Daft Punk x Coca-Cola “Club Coke.” Produced in two distinctive colorways, mimicking the helmets worn by the French duo, the gold and silver bottles will see a limited production run beginning in March 2011.”

The bottles will be given general release at clubs, and will also be packaged in a collector’s box as a set, made available exclusively through the Paris boutique colette.

More information will be available through www.daftcoke.com, which goes live in a matter of months.

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OCD Hand Sanitizer

Funny branded/packaged OCD Hand Sanitizer for all you germ-o-phobes out there!

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Rethink: De-branding Cigarette Packs

A move intended to subvert the alluring brands of tobacco giants and make smoking less attractive, London-based consultancy Build created these satirical yet serious visualisations of how a packet of 20's might look if the branding were to be stripped away. The project is entitled "Rethink".

Interesting alternatives to the "Smoking Kills" warnings are included; giving smokers some serious insights into how much time each pack smoked will rob them of, and making a feature of the terrifyingly long list of ingredients that go into each pack.

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Starbucks: What's Past is Prologue

Following my previous post about the new Starbucks logo, I stumbled upon this! lol!
(click to enlarge)

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Starbucks Unveils Its New Logo

Starbucks just unveiled a new logo to commemorate its 40th anniversary.
The name has been removed from the mark and the siren has been taken out of her ring. What do you think?

For a detailed professional opinion and close up, check out this article over at Brand New.

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The Santa Brand Book!

Awesome! I love branding and I love Santa, so you can just imagine how much I'm lovin' this!

The Santa Brand Book by the Quiteroom. Download the pdf here.

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Custom Logo Cupcakes

Custom + Logo + Cupcakes = Awesomeness

Oh my, oh my, the geekery! <3

Get your custom logo cupckaes over at Etsy's Short Bread New York.

Brilliant Beirut On The Dieline

Check out what Jonathan Ford, Creative Partner of Pearlfisher, one of the most reputed branding agencies in the world, has to say about Beirut.

"In my third piece about the foreign creative influences that all designers should be aware of when looking for a fresh perspective, I'm going to talk about THE place that has left THE biggest impression on me recently: Beirut, Lebanon - a city with more texture than diamond-studded sandpaper".

Read the rest of the article here.

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15th Avenue E Coffee & Tea by Starbucks

Repurposed and reimagined, Starbucks has gone back to basics with the launch of their 15th Avenue E Coffee and Tea store. The first of three experimental stores in Seattle, this Capitol Hill location loses the ubiquitous Starbucks branding and adopts the ambience of a traditional neighborhood coffeehouse. Completely gutted and redesigned using a plethora of recycled, reclaimed and refurbished eco-friendly materials, this old store is now primed and ready to play neighborhood host to live music and poetry readings.

Is anyone loving this as much as I am? Gorgeous....

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